Building Scalable Commerce:
The Habbit.sg Case
A 12-week, production-ready ecommerce rebuild where architectural
decisions carried real business risk.
JML Singapore
E-commerce
Development, Data Integration
Next.js, Medusa.js, Payload CMS, PostgreSQL, Redis
About the client
Habbit.sg is a Singapore-based home solutions brand focused on creating everyday rituals through thoughtfully designed products. As the business grew, ecommerce became a core revenue and brand channel, not just a sales tool.
Challenges
Habbit needed more than off-the-shelf ecommerce setup.
Their requirements included:
Complex promotion logic
That couldn’t be handled cleanly by standard plugins
Multi-currency support
For regional expansion
Local payment integrations
Specific to Singapore
Fully customized frontend and admin
Aligned with their brand
Fast delivery
Without sacrificing long-term maintainability
Most SaaS platforms could ship quickly — but at the cost of workarounds, technical debt, or long-term constraints. Habbit needed flexibility and reliability.
The Decision: Why Medusa.js
The solution
After evaluating multiple options, KVY TECH recommended Medusa.js as the foundation for Habbit’s ecommerce system.
This aligned with Habbit’s need for customization without compromise.
Medusa.js offered:
- Full backend control for custom business logic
- Open-source flexibility, avoiding vendor lock-in
- Composable architecture that could integrate cleanly with existing systems
- The ability to move fast now without limiting future decisions HabbigSG Case
Results
Within 12 weeks, Habbit launched a production-ready
ecommerce platform that:
Supported complex promotions
without fragile workarounds
Enabled regional readiness
through currency and payment support
Gave the internal team full control
over commerce operations
Created a foundation
that could scale with the business
Most importantly, Habbit gained confidence in their commerce infrastructure, not just a new storefront.
Implementation & Delivery
KVY TECH designed and delivered a fully customized ecommerce system in 12 weeks, covering:
- Custom promotion and pricing rules
- Local payment gateway integration
- Multi-currency support
- A tailored admin experience
- A fully customized storefront aligned with Habbit's brand
The system was built to be safe to evolve, not just “done.”