Senior Marketing Executive (Tech Industry Focus)

Do you have a passion for technology and a knack for crafting compelling marketing content? Are you a strategic thinker with a proven track record of building brand awareness and driving results? If so, we want to hear from you!

The Role:

We are seeking a highly motivated and results-oriented Senior Marketing Executive to join our growing team. You will play a pivotal role in developing and executing strategic marketing initiatives that elevate our brand presence within the IT industry.

Responsibilities:

• Brand Marketing & Content Marketing:
  • Develop and implement a comprehensive brand marketing strategy to build brand awareness and establish thought leadership.
  • Craft engaging and informative content (blog posts, articles, white papers, etc.) that showcases our IT expertise and services, aligned with the marketing funnel stages (awareness, consideration, decision).
  • Conduct market research to identify industry trends and tailor content that resonates with our target audience at each stage of the marketing funnel.
  • Gain a deep understanding of our target market and their needs at different stages of the buyer journey.
• Content Management:
  • Oversee the creation and maintenance of high-quality content for our website and social media platforms.
  • Collaborate with internal teams (e.g., IT department) to ensure content accuracy and technical expertise.
• Social Media Management:
  • Develop and execute a social media strategy to increase brand engagement and audience growth, aligned with the marketing funnel.
  • Create and schedule engaging social media content (posts, videos, infographics) across relevant platforms, targeting different funnel stages.
  • Utilize social media analytics to track performance and optimize strategies.
• Marketing Asset Creation:
  • Develop compelling marketing materials, including videos, brochures, presentations, and other collateral, to showcase our services and expertise.
  • Demonstrate a strong understanding of marketing funnel stages and the ability to create relevant assets for each stage (e.g., awareness-building infographics, consideration-stage case studies, decision-making white papers).
  • Ensure all marketing materials are visually appealing, informative, and aligned with our brand messaging.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Minimum 3-5 years of experience in B2B marketing, ideally within the tech industry.
• Experience creating engaging video content (a plus).
• Excellent writing and editing skills with the ability to craft clear, concise, and informative marketing materials.
• Proficient in social media marketing platforms and analytics tools.
• Solid understanding of marketing funnels and market sophistication.
• Ability to map marketing assets and content to different stages of the marketing funnel.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical skills with a data-driven approach to marketing.

Why KVY TECH?

• Competitive compensation.
• Remote work option
• 13th-month salary.
• Laptop and equipment available on request.
• 15 days off annually.
• Birthday off with a company gift.
• Continuing education budget, so you can keep learning outside your day-to-day job.