Does your business already have a website? If you do, there is a higher chance for you to land more sales and build a loyal customer base. If you still need convincing, here are the top 10 reasons why you need to kick off the process of eCommerce website development this year.

There are more than 26 million eCommerce sites worldwide

1. Top 8 reasons why every business needs a website 

1.1 Increase credibility 

According to statistics from Website Builder, there are more than 26 million eCommerce sites worldwide, with more being created daily. Because of the pandemic, the number of e-retailers more than doubled in 2021 worldwide and continues to grow over time. Imagine a customer has a problem, chances are there are several providers offering a similar solution to that customer.  Here’s the thing: How you can stand out while your service/product, at its core, has nothing different from your competitors in the same market?

One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers

That’s where eCommerce website development comes in. In the words of Forbes, one way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers. Running a website is an opportunity for you to prove that you’re a real business. In contrast, without a website, people may question your legitimacy as a business. 

1.2 Showcase brand personality 

The website is one of the places where you showcase your brand personality to the target audience. The buyers will know who you are, what you represent, and what you stand for via the theme design, the copywriting, and the layout arrangement you use on the website. As your buyers understand more about you, they are more likely to move to the next action: Buying products from you. That’s why eCommerce website development can help you impress your customers at their first interaction with your business.

The website is one of the places where you showcase your brand personality to the target audience

1.3 Leverage sales 

Ecommerce website development is the first step to landing more sales. The statistics from InstaMojo will prove that statement: Half of the business owners with eCommerce website claim that they get more sales as compared to other models of commerce (online marketplaces and social commerce). 

Which features of an eCommerce website does it help you get more sales? 

With an eCommerce website, customers don’t need to go back and forth asking where to place an order, or how much a specific product costs. The only thing the customer has to do is to visit the website, scroll through the site, pick the product, and move directly to the payment section. 

ECommerce website development is the first step to landing more sales

Apart from this, there are some other features an online store can offer that lead to more sales: 

– Multiple payment options so that customers can choose which one works perfectly for them.  

– Live chat that offers constant support to your customer. 

– Customer information: Know more about your shoppers so that you can offer them a personalized experience

– Marketing tools to run successful campaigns and drive sales

– Popups and forms to offer store visitors discounts campaign

With all these advanced features, why don’t you kick-off the plan of eCommerce website development today? 

1.4 Targeting the right customer 

There is no point in your store reaching a large base of customers but none of them have an interest in you. The right approach is to get the right customer, who has the potential to convert into your buyers. This means they will make a purchase, and then your business lands more sales. E-commerce website development can help you with that.

Running digital ads helps you to place your business ads online

With an eCommerce website, chances are that you can easily find online customers due to the best practices of SEO, running ads,…etc. Basically, there are two main ways to attract customers to your online store:

– Make your eCommerce website search-friendly: With the help of SEO tools, you make sure that your customers have no difficulty finding your website on search engines. 

– Run ads on your online store: Running digital ads help you to place your business ads online, and direct them to your online store to get more sales. 

1.5 Lower cost of setting up 

According to Statrys, the total cost to build an eCommerce website ranges from $30 to $10,000 depending on your business needs and complexity level. It’s not a low cost for small-sized businesses, especially startups.

In today digitals world free libraries and website templates are becoming easier to access

You can also use custom services from outsourcing agencies to build eCommerce website development. But before doing that, let’s get started with the pros and cons:

>>> Read more: Custom eCommerce website development: The Pros and Cons

1.6 Manage business efficiently 

With an eCommerce website, you even can run your online store on your own. This is because a lot of processes are automated and can be handled with just a few clicks from your store dashboard. 

With an eCommerce website you even can run your online store on your own

To help you get the idea better, here are some ways you can save time and manage the business efficiently on an eCommerce website: 

– All your product orders will be collected and stored automatically and you only need to manage them on the store dashboard

– Send automated order completion emails to your customers

– Track how successful your sales are

1.7 Digital Marketing

Digital marketing has the best performance on the website. If you plan on leveraging digital marketing to increase your leads and grow your business, you’ll likely want to drive traffic to a website or landing page.

Digital marketing has the best performance on the website

1.8 Lesser chance of delays and errors 

Customers hate financial fraud, delays in shipping, and among others. It’s one of the fast ways to destroy the trust of your customers.

A well-developed website not only builds trust, but also has lesser chances of technical errors such as payment failure, and delay in product delivery,…

A well developed website not only builds trust but also has lesser chances of technical errors

Final thought

Every business needs a website due to its various benefits, from leading more traffic to scaling up your business. We strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start.

If you plan on creating an eCommerce website, let us join you a hand by contacting us directly. Ecommerce website development might not be an easy path. But it doesn’t have to be difficult with the help of Kvy Tech.