As we enter 2023, web designing company must update many trends to keep clients’ websites stylish and engaging. This post will walk you through the definition of modern web design – a crucial aspect of running a business. Making good use of it can drive fantastic traffic and thus boost your sales. However, ignoring design can lead you down to an entirely different road. 

Statistics from the Sweor survey found that 94% of negative website feedback was design related. Most businesses still underestimate the role of website designs, mainly because building one is effort-consuming yet takes a long time to show apparent effects. If you’re feeling that way, look at these pieces of data, and you will have a second thought about how robust website design is: 

• First impressions are 94% design-related
• 75% of consumers admit to making judgments on a company’s credibility based on the company’s website design
• 38% of people will stop engaging with a website if the design concepts are unattractive

First impressions are 94% design-related

One survey revealed that 71% of businesses worldwide had a website. It’s no better time for web designing companies to look at how to build an innovative but functional design concept. Throughout this post, let me show you what “functional website design” means, why it is essential, and which key elements to consider. Let’s grab a cup of coffee, and dive into this article! 

3 reasons why you should look for a web designing company

Design is a chance for your website to stand out in a sea of competition. However, it’s generally not a task you can easily do alone. When it comes to a well-designed website, let’s web designing company join a hand with you. Here are three key benefits an effective website design can bring your business.

Maintain the trust of your customers

Together with insightful knowledge, eCommerce website design can help build a bonding relationship and maintain trust from your customers. Besides social media, email, and customer services, a website is another marketing channel to communicate with your customers.

A beautifully designed website fills the not filled by the written words. It reveals your brand’s personality, value, vision, and overall identity to your audience. The more they know about your business, the more likely they believe in you as a valuable and trustworthy partner. Conversely, the more difficult it is to find information on your website, the less potential customers will trust your brand.

A beautifully designed website fills the not filled by the written words

Improve sale numbers

You have created a game-changing product that would wow your target buyers. You might even have an excellent content marketing team that brings out the best of your products. But the website design is not your number one priority in the web development process.

The unfortunate consequence of this decision is that your business launched a poorly designed eCommerce website. Then there is no point in all these benefits above. In this day and age, a majority of customers will visit a business’s website before making a purchase.

46% of visitors base their decision on visual appeal and aesthetics

Additionally, 46% of visitors base their decision on visual appeal and aesthetics. In other words, the more good website design you build, the more likely your audience will convert into repeat buyers. That’s where web designing company comes in and play their tricks to make a better  sale number. 

>>> Guide to hiring web development agency in Singapore 2023

Make good impression

There are about 1.13 billion websites active on the Internet in 2023. This number means standing out among many players and winning a market share is more challenging than ever. Furthermore, the customer is pressed for time and required to find what they are looking for as quickly as possible. It takes only 0.05 seconds for users to make judgments about your website.

Hence, your website must impress your customer within a limited time, or they will leave for another one. That’s where website design becomes helpful, especially when it’s responsible for nearly 95% of a visitor’s first impression of your business. If your eCommerce website makes a great first impression, customers will likely remember you more than competitors who make little or no impression at all.

It takes only 0.05 seconds for users to make judgments about your website

What’s the latest update for a web designing company? 

The growth of website design is constantly changing over time. In other words, there isn’t such a one-size-fits-all or fixed formula for website design. Instead, it varies every year, depending on the evolution of technology and customer behaviour. As such, updating trends can be a big challenge to most web designing companies. 

Users preferred flashy websites and complicated layouts in the late 1990s and early 2000s. When the Internet first emerged, designers tended to apply various colour patterns, loads of animation, and visuals. 

In today’s digital landscape, those above trends have fallen out of favour. People are now not only pressed for time and attention, but also to quickly and easily find what they are looking for. As a result, web designing companies must switch to the “less is more” concept to meet the reader’s demands. As its name implies, this trend focuses on simplicity, clean lines, plenty of white space, and simple navigation. 

Minimalism has been a trend in design for a while 

When it comes to effective eCommerce website design, it’s more than just a fashionable one. Mohamed Saad, an expert in marketing, pointed out 3 characteristics of an effective eCommerce website that stay the same no matter what. He once said in his interview that a successful website does three things:

• Attracts the right kinds of visitors.
• Guides them to the primary services or products you offer.
• Collects contact details for future ongoing relations.

No matter what design concept you give, boosting sale number and attracting your customers are always the end result. 

3 critical elements of a great eCommerce website design

If you’re in a pinch, let’s jump-start on 3 fundamental elements when embarking on building a website design. 

Responsiveness 

A website design appears responsive when it can fit any device. In other words, the display should be perfect no matter how visitors access the site. This feature is much more critical for every web designing company, especially when smartphones hold a 63% share of all retail website visits. The latest study also found that 85% of users expect a company’s website on a mobile device should be as good or better than its desktop website.

Whereas 57% of internet users say, they won’t recommend a business with a poorly designed website on mobile. In addition, when it comes to responsive website design, it’s more than just driving traffic from various devices. Optimizing your desktop and mobile website tells us how thoughtful the company is to care about user experience. 

A website design appears responsive when it can fit any device

Simplicity 

Minimalism is a familiar concept among web designing companies and even eCommerce web designers in Singapore themselves. It is the art of doing more with less, the process of simplifying the website by removing unnecessary elements. In detail, here are seven main principles of a minimalist website: 

• user-friendly interface;
• hidden navigation;
• no more than three colors at once;
• lots of space;
• experimentation with fonts;
• no excess detail: color transitions, shadows, textures;
• no extra buttons

Together with simple and clean layouts, the minimalism approach becomes especially useful for mobile devices. It is not a sweet spot for flashy animations, sophisticated visuals, and information overload on smartphones with less screen space. Users need quick access to the correct information. In that sense, a minimalist website is a better choice. 

 Minimalism in website design also improves load time

Besides just being beautiful, minimalism in website design also improves load time. Fast load time is a must when it comes to driving traffic and keeping your visitors engaged with your website. According to ClickHelp, web users will leave pages that take more than 3 seconds to load. In contrast, a load time of less than 3 seconds will increase the bounce rate. By keeping clients’ websites simple, web designing companies can help improve a great deal on this matter. 

Accessibility 

Remember that our attention span is shorter than a goldfish’s (eight-second attention). Therefore, the web designing company should make sure to offer their audience with smooth navigation. A well-designed website should have a clear layout, logical structure, and concise content. What’s more, navigation menus should be obvious to discover and use. Here are seven to-dos if eCommerce web designers want to create an accessible website. 

• Plan out heading and page structure — make sure it makes sense to readers using a mouse, keyboard, and touchscreen devices.
• Design obvious focus indicators, so users can always tell where they are on a page. Barely their focus indicators could be better than none at all.
• Use whitespace to set the body copy apart from other website elements so it is easier for users to focus on.
• Place essential actions at the top or bottom of the design. These will be more reachable with shortcuts on the website (ex., navigation links).
• Refrain from using complex words when simple ones will do. This is especially true for your website design’s essential or interactive pieces (ex., call to action buttons).
• Heading level hierarchy is meaningful on a live website, so do not skip heading levels in your designs/wires either.

Navigation menus should be obvious to discover and use

Wrapping Up

If given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. That’s why investing in design and spending time on a web designing company is a must in the eCommerce market. 

When starting with design, remember that it should always meet your target audience, whether you follow a minimalist or flashy design. Before even writing the first line of code, make sure you have a deep understanding of your customer personas, including what they’re looking for, their desire, and their needs on the first visit to your business.

Because every audience is different, and every design approach varies depending on that. Let’s mix and match as many concepts as possible and use A/B tests to find the best one for your customers and your business. 

If you’re starting out, it’s natural for you to want to handle everything manually. However, building a well-designed website requires a wide range of expertise. In that sense, collaborating with a web designing company would help save time and reduce costs. One study suggests that the average cost of website design in Singapore would range from $200 to 250$, and maintaining it will cost you between $10 and $50 monthly. 

Whether you run a small business or a large corporation, feel free to contact us to do a better job of eCommerce website design.