A custom software development company is not the only option for building an app for businesses. The no-code platform is emerging as another approach, which allows non-tech owners to better make an app. 

Until now, more than 400 no-code platforms have been developed in over 10 countries worldwide. Out of these services, Bubble is the most popular platform with around 2 million users on the average day.  

What’s in Bubble that attracts users? What is the difference between this no-code platform and the custom software development company? This post will uncover all these questions and as a result, lead you to a better decision on building an app. 

1. What is Bubble 

If it has to define what Bubble is in only one sentence, we would say: “Bubble is a full-stack platform for building, designing, launching, and hosting web applications without needing to write one line of code”.

Simply put, Bubble provides drag-and-drop tools that enable clients to build applications better and faster. It doesn’t even require them to have rich knowledge of programming but still receive the perfect digital product within time and budget. This means if a given development team could take 1 month to complete an app, you only spend half one on developing the same project using Bubble.

Bubble provides drag-and-drop tools that enable clients to build applications better and faster

So far, Bubble has been trusted by a lot of clients worldwide in their journey of making an application. Out of these users, HubSpot, Zendesk, VMware, and more have been in partnership with Bubble. 

Business owners, both non-technical and experienced, can benefit from utilizing this platform. Let’s take a glimpse at the 5 main advantages. 

1.1 Launch feature-rich applications

Out of the reviews posted on G2, this comment about Bubble might stand out for you: “The one tool to rule them all”. In other words, you can seek out dozens of solutions in just one place so that clients don’t need to divide their contribution to the different external teams. 

With various services, Bubble can cover all projects of all sizes and kinds, from simple prototypes to complex SaaS platforms, marketplace, and CRMs.

 Bubble can cover all projects of all sizes and kinds

Here are four innovative services that Bubble is offering to potential clients: 

• Prototype: Demonstrate your idea before making an investment in technical resources.

• Launch: Build customer-facing web platforms and internal tools in hours instead of months.

• Iterate: Empower anyone on your team to make changes, not just developers

• Scale: Gain traction and grow without worrying about infrastructure.

 Furthermore, you can get it all with a no-code, point-and-click approach. 

1.2 Easily accessible to everyone 

Low expertise can be the common bottleneck for a lot of businesses. That’s why they have a high demand for developers who have been trained professionally for making digital products. This, however, costs high and leads to various other operational impacts. This niche is where Bubble can come in and play its tricks. With the no-code feature, Bubble makes the process of development much easier for almost everyone. No matter who you are, a business owner, a startup, or a fresh developer, Bubble can be easily accessible and on its ready to turn your app idea into a complete product.

With the no-code feature, Bubble makes the process of development much easier for almost everyone

This story might give you inspiration. Performance marketer Mack Grenfell shares his experience working with Bubble on its official website: “I just don’t know how I’d build anything as complete on any other platform. But with Bubble, everything regarding development is becoming easier and more doable. As a result, he got a lot of feedback from users who are really impressed by how quickly he can fix bugs and deliver new features. Who is behind that little success? It is Bubble. 

1.3 Create pixel-perfect designs

Design plays a vital role in application development. A well-designed app provides a better user experience, making customers keep turning back to the application time and time again. In contrast, a poorly designed one can lead you to another road.

A well-designed app provides a better user experience, making customers keep turning back to the application time and time again

In that sense, Bubble helps create pixel-perfect designs without any knowledge of HTML or CSS. Applications developed by Bubble are recognized for mobile-friendly layouts and dynamic content so that they could be proud to show off to their prospects, customers, or investors. 

1.4 Quick delivery 

On its official website, Bubble ensured that they deliver high-quality results within the agreed time and budget. “Building tech is slow and expensive. Bubble is the most powerful no-code platform for creating digital products better and faster”. 

According to the case study of Axial, the project managed by Bubble took less than a week, from start to finish. In detail, the project leader in Axial created a custom tool within just three days with the help of Bubble: “It helps us to be able to quickly stomp bugs and iterate on new product features”.

Bubble is the most powerful no-code platform for creating digital products better and faster

However, like other services, Bubble has its own cons in developing. Here are some main disadvantages of Bubble that you need to consider:

• Can’t build native apps
• Can’t host an app on a private or on-premise server
• Can’t execute other languages than Javascript
• Can’t develop complex algorithms

For some, they find Bubble the magic formula that clears out all of the obstacles in their journey of having a functional yet aesthetic app. Whereas, for others, a custom software development company still remains the best option. 

What’s in the custom software development company that meets customer demand? Here’s a glimpse of 4 benefits that custom services bring to the business. 

2. What can custom service help clients?  

2.1 Efficiency

With the custom software development company, customers can expect a supportive and knowledgeable team. No matter what your requirements are, they will deliver a quality and stable app with no bugs or issues. Not only this, bug-free products can be delivered within a limited time and frame.

Bug-free products can be delivered within a limited time and frame

2.2 Scalability 

Over time, the requirements of that application will change. Therefore, you need a team available to add new features as you want. In that sense, you should probably go for the custom software development company. 

Over time, the requirements of that application will change

2.3 Customization 

There has been a rapid increase in the number of mobile users worldwide. If your application can be flexibly used on both mobile and desktop, you will have the best chance of reaching more potential customers. 

With Bubble, you don’t need to worry about that customization task. It can also allow you to develop your own application running on both devices.

If your application can be flexibly used on both mobile and desktop, you will have the best chance of reaching more potential customers

If you look to apply the best practice of AI, it would be a custom software development company’s work. Read through this post to have a better idea of outsourcing projects to custom software development companies:

>>>Read more: Custom software development: 5 key insights about the role of AI

3. How can you choose which service is best for you? 

Now you are aware of the meaning and advantages of Bubble and the custom software development company. By now, you must be confused about which one fits perfectly for your business. This section will help you make the decision more easily by looking at the below 3 criteria:

– Understand your deep requirements 

– Choose the tech stack that meets your needs 

– Identify the level of the project’s complexity and size 

Final thought

Choosing the right vendor is a make-or-break factor determining the success of your project. This blog post will help you to better understand the meaning of Bubble – the rising service in software development, then make a contrast between Bubble and custom software development companies. After following all the mentioned steps, you can turn out to be a better decision-maker.